Publicity is a huge part of running a successful business and making the most of your ROI. I have helped many business owners and companies to make the most of their publicity efforts through the development of regularly delivered press releases and communications with members of the media. Some of my best examples are in my most recent work with Craigmore Creations, a newly formed children’s publishing house.
Through submissions to book reviewers and affluent book bloggers I was able to achieve a high level of free advertising with long term word of mouth benefits to sales and website traffic.
Regular communication with members of the media directly influenced the successful launch of three new titles and sales of more than 7,000 books in just 12 months. Interviews on the radio and additional book reviews helped Craigmore to achieve national recognition within the literary community and significantly increased brand awareness.
I have been able to apply my experiences with Craigmore’s publicity successes to several different industries and companies, and will continue to utilize these skills for future clients.
Examples of free publicity attributed to my public relations skill-set:
Feb 18th, 2011 – Oregonian Feature
Aug 25th, 2011 – MTP Radio – The Write Question
Sept 5th, 2011 – Publisher’s Weekly Review
Dec 6th, 2011 – Lab Out Loud
To see more examples please feel free to peruse Craigmore Creations’ News tab. I wrote every news entry from the first one to Dec 17th’s entry titled Reviews, Reviews, Reviews.